Yahoo’s email infrastructure includes the usual suspects for spam fighting:Īre recipients regularly opening and clicking on your campaigns? Purge the in-actives!Īre your IP s, domains and “from” email addresses all on point? Besides clean data, good (carefully warmed) IP s are your life-line for strong ROI. And of course some requirements are static and some need to be bent according to your data, IP space and campaign content. What DOES remains true, is that the better you grasp bulk email sender guidelines and requirements of your target ISP, the better your delivery rates will be. An AOL email address with a Yahoo email infrastructure back-end? What has this world come to? You do not want your recipients getting a “connection to server fail” error message after-all. Well then…here is your opportunity to do well at both or neither! Your AOL troubleshooting may turn into Yahoo troubleshooting, overnight. We are in a ‘wait and see’ mode right now, keeping close to our customers to help them adapt.”Īll Your Eggs in the AOL or Yahoo Basket? As always the most compliant mailers and those building up a good reputation will profit from the change, while those trapped in the old school mailing will definitely struggle to get by. “There are good parts and bad parts to this move.
“It could go either way,” according to Steven Goodwill, of PubConcierge. Maybe? I guess… Is the Migration of AOL to the Yahoo Email Infrastructure a Good or a Bad Thing? And of course it’s a very strong brand? Kinda. Yahoo Mail was ranked as the ninth-most popular email client for May 2017, according to a study of more than 1 billion email opens by Litmus.
VERIZON MAIL CONVERT TO AOL UPDATE
Yahoo Mail did update its over-all look and feel in 2017, to a cleaner design as well as implement an automated cloud infrastructure. At one point, Yahoo had a $125 billion market cap but, Verizon bought Yahoo for 4 billion and some change. Plus, from the consumer’s vantage point, why choose Yahoo Mail when it’s common knowledge that Yahoo has had MULTIPLE, very public, security issues? Perhaps, in the end, the fact that Yahoo still has a considerable user base tipped the scales (plus those hacks meant Verizon got a sweet little $350 million dollar discount). Why? Because Yahoo is just harder to inbox. The general consensus has been that it would be advantageous for high-volume mailers if Verizon were to move Yahoo Mail to the AOL infrastructure, instead of the reverse.
“ For a few more details about AOL email settings try here.įor most high volume senders, the choice to go with the Yahoo email infrastructure is probably a disappointment. But the key point for high-volume senders is that AOL and Yahoo mail will be merged into one back-end the Yahoo email infrastructure.Ĭheck Your AOL Spam Settings (things are about to get real)Īccording to the Word To The Wise blog, “MXes for aol.com will be migrated to Yahoo infrastructure around February 1st.
Oath will encompass all AOL and Yahoo products including HuffPost, AOL.com, Tumblr, Yahoo Finance, and Yahoo Mail. Verizon, AOL and Yahoo email are all morphing into one entity called, Oath.
Verizon Moves AOL Mail to the Yahoo Email Infrastructure.
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